Safer Roads Humber Urge Motorists To ‘Share The Road’

Safer Roads Humber Urge Motorists To 'Share The Road'
Safer Roads Humber Urge Motorists To ‘Share The Road’

According to the latest figures, 41 people died and 434 were seriously injured on the roads of the Humber region in 2021. 

Safer Roads Humber Partnership has launched a campaign called Share The Road to reduce these casualties. They also say that we all have a responsibility to change this.

A reminder is being issued by the partnership to all road users to ‘Share The Road’ and to be aware of each other’s safety.

Ian Robertson, partnership manager with the Safer Roads Humber Partnership, said;

“Over the last 20 years, we have seen a reduction in the number of people killed or injured on the region’s roads.”

“However, this has now plateaued, and so it is time for us to do something different and for all of society to think about how we work together to reduce casualties further.”

“Clearly those motorists who exceed the speed limits or commit other road traffic offences are driving in a manner which is unacceptable, and they put others and themselves at risk.”

“Their actions destroy lives.”

“This behaviour significantly contributes to collisions causing the deaths and serious injuries that we are seeing.”

“We will continue to do everything we can to change their behaviour through and enforcement.”

During the period 2000-2010, the number of people injured on the region’s roads decreased considerably, from 4,597 to 3,519.

Safer Roads Humber Focused On Reducing Deaths On Local Roads

In the last decade, this reduction has slowed, with an average of 2,673 injuries per year between 2017 and 2021.

With an average of 534 deaths and serious injuries per year, the number of people killed or seriously injured has stagnated.

During the next few months, the Safer Roads Humber Partnership will expand its enforcement activities to reinforce the message that all traffic laws must be obeyed when travelling in our region.

Additionally, will focus on a variety of traffic violations, including not being in control, red light violations, and drinking and driving.

The partnership’s enforcement activities will focus on, but will not be limited to, the ‘Fatal Four’ offences. these are Driving at an excessive and inappropriate speed, Driving whilst distracted (eg using a mobile phone), Not wearing seat belts, Drinking and drug driving, with the support of Humberside Police.

Share The Road will run over the next year with a focus on legislation in September, education and engagement in October, and enforcement in November.


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