Beverley Racecourse will spend an estimated £500,000 on the second wave of major improvements at the course this winter.
Last year’s £650,000 overhaul of the racecourse’s Premier Enclosure facilities saw the old Terrace, and 1690 bars turned into one spacious and elegant “super bar” including a new award-winning casual dining experience.
The second wave will cost an estimated further £500,000 and will see the Premier Enclosure entrance remodelled and updated, and the flagship restaurant expanded to cope with growing demand for fine dining on a raceday.
When complete the project is also expected to enhance the raceday experience for corporate hospitality guests, with a record number of local businesses already booked in for the 2016 season.
Since the refurbishment, it has brought about fruitful new partnerships for the racecourse, including Laurent-Perrier, who sponsor the champagne bar and lends their name to one of the racecourse’s most successful evening meetings in June.
Improvement work has also helped lift the Racecourse’s best-known event, The Journal Ladies’ Day in August, which retail powerhouse St Stephen’s Shopping Centre value as a significant opportunity to promote their Hull shopping destination.
The investment is also expected to add weight to the racecourse’s already impressive conference and events offering, with ample free parking, beautiful green surroundings and large function rooms.
Beverley Racecourse is unique in size and location and its reputation as a destination for a productive and refreshing escape from the office is growing.
