BEVERLEY FASHION : New Boutique Ticket Opens Its Doors

Last October, ‘Rojo’ opened in St Mary’s Court, next door to Ciel and under the same ownership.

The buying for the store was done, in London, by the group buyer, as it was felt that this would enable the shop to be on trend with the latest fashions – however, after ten-month trading, and in response to customer’s comments and requests, Briedy, who has been the buyer for Ciel for many years, decided that she would take on the buying responsibilities to try to offer a different collection, more in keeping with what she knew her customers would really like in the way of both design, and fit.

In order to emphasise the change, Briedy felt it was not enough to simply change the kind of clothes she was buying, and a complete revamp of the interior of the shop along with a change of name, would help customers understand that something totally unique was on offer, next door to Ciel – the result is ‘Ticket’.

With a lovely new look and feel to the shop, along with the first new collection that Briedy has put together, herself, this really is going to appeal to the Beverley lady in the same way that Ciel has for so many years, and both Eleanor and Kirsty, who work in the shop, couldn’t be happier with the latest season’s offering, the fact the buying is now done especially for their customers, is affordable, and that they can welcome them into a beautiful setting.