Beverley has been shortlisted for an award as a Coach Friendly Destination for the third year running.
Having narrowly missed out on winning the accolade from the British Coach Tourism Awards, the council say it is exciting that the town has been shortlisted again.
“Beverley is one of the most vibrant market towns in the country and its popularity as a visitor destination has continued to increase year-on-year.”
“It is very exciting that Beverley has been shortlisted again in the Coach Friendly Destination category. It is always pleasing when the work of VHEY to promote tourism is recognised by the industry.”
“The town’s coach offer has been developing over the past two years bring new coach operators and their customers to Beverley, as well as providing a better service for those coach operators and customers already visiting the town.”
“Since its launch we have seen a steady increase in numbers.”
“It is the council’s aim, through Visit Hull & East Yorkshire, to secure return visits and overnight stays in the town and thereby create favourable trading conditions for local businesses to maximise on.”
The success of events like the Beverley Festival of Christmas and the coaches that came to Beverley as well as positive testimonials, publicity are just some of the things that have caught the judges eyes.
Earlier in the year coach parties visiting Beverley were given a boost when Flemingate, the out of town retail park launched an incentive offering secure parking with a meet and greet service.
Beverley will go up against Bournemouth, Burnham-on-Sea, Devon, Guildford, Otley and Wells for the 2018 title.
The awards ceremony to be held at the National Motorcycle Museum, in Birmingham, on Wednesday, 21 March.