It’s been eight years since Bridlington Spa emerged from its two-year, multi-million-pound refurbishment and, to stay attractive and relevant, the venue is set to reveal a full rebrand later in December.
The rebrand is not limited to a new logo. Internal colour changes, new signage, new website and a whole new communications style form part of the announcement.
The logo itself has been designed, in conjunction with Hull’s Fred Marketing, to be timeless whilst being infinitely adaptable and will mean members of the public are able to interact with it in a new and unique way.
Returning the venue’s name to Bridlington Spa has been a key element to the rebrand; it having spent the last eight years as The Spa Bridlington. The venue’s website address has already changed to bridspa.com and social media channels have been amended to reflect the change.
The new brand, with the theme IT’S ALL IN THE SPA, will be revealed at a launch event at Bridlington Spa on Wednesday 14 December and will be evident in the style of the new What’s On Guide launched at the same event.
Councillor Stephen Parnaby OBE, leader of East Riding of Yorkshire Council said, “East Riding of Yorkshire Council believes strongly in investment generating income and this is a great example of that approach. Keeping Bridlington Spa fresh and alive is key to ensuring it can attract visitors to the town, and wider region, whilst continuing to generate an operational profit.”
Andrew Aldis, general manager of Bridlington Spa said;
“It’s seems strange to be announcing, in part, that we’re changing the name of the venue back to the name that everyone calls it anyway but this rebrand is so much more than that. We’ll now have the ability to promote every aspect of what we do simply by tailoring our branding; allowing us to effectively promote shows, conferences, catering, weddings, touring musicals and in-house produced theatre with more ease than we have ever had available to us in the past.”
Emma Pearson-Kendall of Fred Marketing in Hull said;
“Fred works with clients across the UK but projects in this region always have a special resonance with us and we have loved working with the team at Bridlington Spa. They had a clear vision for the future of the venue and understood the need for it to be stunning and unique, but also commercially competitive. It is such a diverse vibrant venue we wanted to create a brand that captured that and brought it to life and we think the end result does that in a way that will resonate with all of their audiences.”
The event will also be used to launch the East Riding Cultural Happenings guide which lists all cultural events taking place in the East Riding during 2017; both complementing and forming part of the Hull UK City of Culture 2017.
Over the last 12 months Bridlington Spa has been collecting details of 2017 East Riding events and the first edition of the guide will list as many events as can be squeezed in. An updated edition will be issued in March and again in September. Highlights from Hull UK City of Culture 2017’s programme will be included along with details of some of the large events being curated by East Riding of Yorkshire Council.
Andrew Aldis, general manager, said;
“It’s been a mammoth undertaking but we believe we have the vast majority of events on our list. I have no doubt that there will be some events that we’ve missed but the great thing is that people still have two more opportunities to get into the subsequent guides. We envisage this guide as a tool to encourage visitors to events in Hull to extend their stay in order to participate in other events in the region; because we have something for everyone in the East Riding.
“My personal hope is that we continue to work together as venues and artistic organisations to present a strong programme for residents and visitors throughout 2017 and beyond.”
“It’s important that arts organisations and individuals in the East Riding have an opportunity to increase their visibility during 2017. The Cultural Happenings guide will help to raise the profile of their offering and promote it to visitors both from the wider UK and to Hull.”
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