Young imaginations have been brought vividly to life in Beverley, as pupils at Keldmarsh Primary School showcased their creativity in a colourful Easter competition supported by national housebuilder Ashberry Homes.
The initiative saw Ashberry Homes donate art equipment to the school, inspiring children across all year groups to design their very own “Easter Fun World” set somewhere in Beverley.
What followed was an explosion of creativity.
From detailed drawings to imaginative models, pupils created vibrant worlds filled with Easter themes—many choosing to base their designs on Westwood, complete with the iconic Black Mill as a centrepiece.
Judging the entries proved no easy task. A panel including school staff and Ashberry Homes representatives carefully reviewed every submission before selecting winners from each year group. The overall prize went to Isaac B from Year 1, whose artwork stood out for its bright, cheerful design and clear interpretation of the brief.
Cathy Roebuck, sales advisor at Ashberry Homes’ nearby Pilgrim’s Way development, praised the pupils’ efforts.
“The entries were absolutely fantastic,” she said. “The idea was to get children thinking creatively about design in a real-world setting while having fun—and they really delivered.”
Isaac’s winning creation will now be proudly displayed at the Pilgrim’s Way sales office over the Easter holidays, giving the young artist a chance to showcase his work to the wider community.
The competition also highlighted the link between creativity and real-world design, something echoed by Keldmarsh teacher and art lead Miss Caldwell.
“When you look at Pilgrim’s Way and its mix of homes, it’s designed to appeal to a wide range of people,” she said. “That’s exactly what we encouraged with this competition—creating something that everyone could enjoy.”
Located just a short distance from Beverley town centre, the Pilgrim’s Way development will feature 114 homes when complete, with a strong level of interest already from buyers.
But for many, the real success story lies in the classroom.
With pupils investing time, imagination, and enthusiasm into their creations, teachers say the competition has not only celebrated artistic talent but may even have inspired the next generation of designers.
As Miss Caldwell added: “All the children made us incredibly proud—who knows, we may have future house designers in our midst.”
