Excitement is building in Beverley as local residents prepare to welcome Regents, a revolutionary new hair cutting and styling concept set to open its doors in Autumn 2025.
Founded by renowned hair stylist Max Nicholson, Regents is designed to cater to those who want to maintain a polished, salon-fresh look with unprecedented ease.
Nicholson, who has styled the hair of many prominent figures in the area, is moving away from the traditional salon model. Regents will operate on a predominantly membership-based system, allowing both men and women to enjoy unlimited hair cuts and styling appointments each month. This innovative approach ensures members can always look and feel their best without the hassle and expense of multiple individual appointments.
“Beverley has a strong community of people who rightly care about their appearance and appreciate high-quality services,” said Nicholson. “Regents is for them – it’s an experience, not just a haircut. We want to empower our members to maintain their style effortlessly, ensuring they always have that confidence that comes with a fresh look.”
Located on North Bar Within, the former site of The Modern Draper, Regents is committed to providing a luxurious experience, all from an accessible location. The interior of the new Beverley location is being meticulously designed with the finest finishes to create a sophisticated and welcoming environment.
In addition to unlimited appointments, the membership package will be full of perks, including complimentary refreshments, guest passes for friends and family, and exclusive member pricing on premium hair care products.
Regents will be actively seeking collaborations with other local businesses, to partner with nearby cafes, boutiques, and wellness studios to provide our members with even more exclusive perks and special offers. This initiative not only enhances the value of a Regents membership, but also supports and strengthens the thriving local economy, creating a network of benefits that celebrates the best of what Beverley has to offer.
Locals are already expressing their anticipation for the new salon. “I love the idea of being able to pop in for a quick trim whenever I need it,” said one Beverley resident. “It’s a game-changer for keeping my hair looking great all the time.”
Interest in the concept has been phenomenal, showing just how much Beverley is ready for a new approach to hair care. The response has triggered Regents to expand its team sooner than originally planned to meet this incredible demand and ensure everyone who wants to experience the Regents difference will have the opportunity to do so without a long wait.
Regents is set to become a destination for those who value both style and convenience. The Autumn 2025 opening is highly anticipated, promising to enhance Beverley’s vibrant local scene.
To be the first to find out more about the launch and membership concept, sign up to the waiting list for an alert straight into your inbox: maxnicholson.co.uk/sign-up
