NATIONAL BED MONTH : Beds Head The Quest For ‘Supersomnia’

Brits are spending more on bigger and better beds, with an increasing number of couples even sleeping apart in their quest for ‘Supersomnia’ – a perfect night’s sleep.

According to the National Bed Federation (NBF), the trade association for UK bed manufacturers, one in five people (21%) now spend between £600 and £1,500 on a new bed from limitless home so they can enjoy quality sleep. And 32% of us are choosing to luxe up and spread out on a king size bed.

And it seems if that doesn’t provide the space we need, then separate beds do. According to the latest Great British Bedtime Report (GBBR), the number of Brits who don’t share a bed with their partner has increased from 8% in 2013 (when the first GBBR report was published) to 12% in 2017.

Said Simon Williams, NBF marketing manager:

“It seems that people now accept they are likely to get a better night’s sleep if they can lessen partner disturbance by either investing in a bigger bed – or even sleeping apart.

With lack of sleep becoming something of a national epidemic it is clear that an increasing number of people are going to ever greater lengths to find a bed which will help them achieve the elusive ‘Supersomnia’.

And the investment in ‘better bedtimes’ would appear to be paying off: 74% of those questioned said they were ‘very’ or ‘quite’ comfortable in bed.

Published in time for National Bed Month (March) the report also reveals that as well as buying bigger and better beds, slightly fewer of us are hanging on to worn out mattresses -while14% of those questioned in 2013 said their mattress was more than eight years old the figure has dropped to 12% in 2017.

Said Simon:

“Our advice is to replace a mattress after seven to eight years and the figures would indicate that this message is getting through. We spend more than 20,000 hours in a bed over its seven-year lifespan, so it’s worth investing in a new one after this time.”

The report showed that Brits are spending less on their beds, more than a fifth (21%) saying they spent less than £400, which is below the 2013 average at £583.05. And while the number of respondents who bought a king sized bed has jumped from 20% in 2013 to 32% this year, standard doubles still make up the bulk of sales (47% of those questioned).

Said Simon: “Our advice is always to buy as big a bed as you have the room for and spend as much as you can afford – after all, we spend one third of our lives in bed!”