Strawberry and Clients Go Pink to Raise Money for Breast Cancer Campaign

Strawberry, one of East Yorkshire’s leading marketing and design agencies, is celebrating the success of its recent fund raising drive in support of breast cancer research. Strawberry, along with six of its clients including Gosschalks Solicitors, MKM, Dee, Atkinson & Harrison, Green Planet Solutions, Abbey Medical Group and BSC Solutions, gave its website a bright pink make over and raised over £1,400 for Breast Cancer Campaign’s: Wear it Pink Day on the 29th October 2010.

On the day, the company’s efforts attracted the attention of several high profile tweeters too – reaching a collective twitter audience of more than 187,000 people. These included England footballer Kevin Davies, England cricketers Jimmy Anderson and Matthew Hoggard, The Drum magazine, Inspired Mag, Hull City footballer Ian Ashbee and Politician John Prescott. Karoo also got involved by encouraging visitors to its website to turn it pink and visit the Strawberry website to find out more about the Wear it Pink campaign.

In addition, the Strawberry team managed to collect over £100 on the day by dressing up in pink clothes and selling pink cup cakes. James Greenwood, Strawberry’s New Media Director comments:

“We are delighted with the amount of money we raised and would like to thank all of our clients for taking part. We really wanted to get involved with the Wear it Pink day because breast cancer is a subject close to many of our hearts here at Strawberry. The whole team got involved and helped to make the day a success.

“The money we raised is a mixture of client donations for turning their website pink for the week and public donations. We decided to spread the word through Twitter and Facebook and by lunchtime we had been re-tweeted by the likes of Jimmy Anderson! The amount of attention we received via Twitter just goes to show the power of social media and how quickly messages can spread. We even saw traffic to our website increase by an astonishing 500%.”

Strawberry was established in 1993 and offers a wide range of marketing and design services including website design and development, graphic design and online PR. Strawberry’s current clients include Hull City AFC, MKM Building Supplies, Beal Homes and Gosschalks Solicitors.