Steamer Trading Beverley’s store is closing down just months after the business was saved by ProCook.
Located on Toll Gavel the closure of the store will leave a huge gap in the high street. The sad part this latest blow in Beverley’s Historic Core comes just weeks after The White Company opened.
Their opening filled a void that was left by Wilkos who swapped the town centre for the nearby retail park.
Beverley’s branch is one of the eight stores to be axed with the new owners ProCook blaming highstreet trends.
ProCook owners say that after six months of trying to make the brand work they have had to ‘draw the brand to a close.’
Around 34 jobs will be lost as a result of the eight stores being closed across the UK.
Speaking to the Retail Gazette ProCook owner Daniel O’Neill said;
“After almost six months of trying to get the Steamer Trading model to work and a significant amount of investment we have been forced to draw the brand to a close.”
“We have concluded that our best route to success is to utilise the most profitable sites in expansion plans for ProCook.”
“This will enable ProCook to maintain a high street presence and will save jobs that would otherwise be lost.”
Steamer Trading Close Down Beverley Store
The companies CEO said that given the difficulties faced on the Highstreet they could not afford to rest on their laurels.
He also said while this was a difficult decision, by doing this they will be able to save some jobs.
However, despite this, there are some issues being faced in the Market Town. Beverley’s Crown Post Office looks set to close and relocated to nearby WH Smith store.
The eight Steamer Trading stores to close are Beverley, Chichester, Horsham, Lymington, Northallerton, Saffron Walden, Southampton and also St Albans.