
Tesco has announced the launch of fresh Rose veal on its meat counters after working with pig farmer and presenter, Jimmy Doherty on ideas to re-introduce the meat into British supermarkets. The retailer will be stocking three cuts of succulent and flavoursome Rose veal – a joint, sirloin and rump, which can then be cut into steaks, escalopes or roasting joints by Tesco’s expert butchers to suit customers’ needs. Tesco introduced a Brookfield Farm-branded High Welfare Veal range in its stores earlier this year with products including meatballs, stir fry, escalopes and roasting joints. The range has proved to be extremely popular with customers and Tesco plans to roll out the products in more stores next year. Sean McCurley, Director of Counter foods at Tesco said: “I’m delighted we’ll now be offering our customers British Rose Veal on our meat counters. “We know how important good quality British meat is to our customers, so we’ve been working hard to refresh our products and offer something different. Our expert butchers will be on hand to help customers with tips on how to prepare Rose Veal and if it proves as popular as our branded high welfare veal range, we will look…
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