HI Commercial is a new independent commercial insurance brand evolved out of leading, local insurance broker, Hedon Insurance.
The new company is headed up by Richard Medforth and newly appointed Director Luke Byron. The purpose of the new brand is to give the commercial team room to expand outside the core business of Hedon Insurance which has traditionally been personal insurances.
Luke Byron, aged 27 was employed by Hedon Insurance in 2012 and has been instrumental to the success of its commercial insurance division. Along with fellow Director, Richard Medforth, these two highly experienced commercial brokers and their team manage an established base of commercial clients, as well as generating new enquiries from local business owners who value the support and experience the HI Commercial team provides.
Anne Walters, Managing Director of Hedon Insurance says:
“We are delighted to launch HI Commercial and feel proud to appoint Luke to the board of our new company. As a rising star since joining us seven years ago, the natural progression is for him to become a Director.”
“Richard has been a valuable member of our team since 1990 and the pair have worked hard to build significant growth in our commercial client base. The time is now right to separate the two businesses so that Richard and Luke can focus on our new style commercial insurance firm, HI Commercial Limited. Hedon Insurance can continue to do what we have been doing for 50 years – providing excellent customer service – but with a focus on personal insurances.”
“Luke played a significant role in the development of HI Commercial, managing the rebrand, working with current clients and raising awareness of our business as an active member of the local business networks.”
Luke Byron explains:
“Prior to setting up HI Commercial, we researched the market to find out how we can differentiate ourselves from other firms. All too often the insurance market is going down the call centre route and clients become nothing but a number. The consequence of this is that commercial organisations chase the lowest price for insurance rather than the most suitable cover. That’s great until disaster strikes and a claim is rejected or the business finds out they were underinsured.”
“HI Commercial is operating in the digital age but we are also client-facing. It is important to get to know our clients and their business by meeting them in person.”
“The Humber Region is a great place to set up our new company. I am part of the local business networking community and feel well supported by people who refer business to us but also those who supply services to us. Our new brand was created by Jenko Marketing and Design – we wanted it to set us apart from traditional commercial insurers and feel they have interpreted our ideas very well. Our website has been developed by Nic Johnson at It’seeze Hull, again we have been very impressed with the way their team has portrayed our company.”
“We feel our new brand helps to promote our experienced advisers who work to protect organisations that have been built up with the time, money and personal sacrifice of the owners. Our clients are of utmost importance to us so if disaster strikes, we’ll be at their service and at their side to provide Commercial Insurance with a personal touch.”
To celebrate the launch of HI Commercial and the 50th Anniversary of Hedon Insurance, the two companies are organising a variety of events. Watch this space.
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