It is without question that we are now living in a digital world, as we slowly (or in some cases, not so slowly) transition from physical to digital operations.
Digital media is now utilised in almost every aspect of a business, particularly in marketing. This advancement in our capabilities has increased business for many companies and with this comes the requirement for effective methods of organisation. This is where various pieces of software can be absolutely essential to a business, particularly in this case for asset management.
Digital asset management (DAM) is required mainly for organisation purposes, designed to be highly secure so that sensitive data is protected. It provides the ability to make workflow processes much smoother and requires less time, allowing employees to be able to be more productive with their time. It is particularly useful for big businesses as assets start to increase as well as the amount of content and information, this means that there is a greater need to keep track which DAM software is able to deliver.
There are copious amounts of pros to using DAM software. Firstly, it allows you to have access to all sorts of files from word documents to image files. When running a big company, it is important to be able to find all content easily as there may be a time when old content is needed to be viewed or transferred to other employees.
Second, you are able to make long operational processes like marketing campaigns much more streamlined, making the time spent more practical. It makes it so much easier when you can locate and upload content within a few clicks.
Lastly, you are able to manage metadata much more efficiently. With several documents, there is a lot of information that is embedded that can be very important, including specific technical details or keywords. This is also paired with control access, so you are able to see who has made changes to each specific document which means that communication can be much more fluid as you wouldn’t have to go hunting for the employee who made an unknown edit.
This is only touching on a few of the benefits of DAM software, there are so many more and if you would like to see more, check out this infographic from Asset Bank. This shows more specifically how you can profit from an Asset Bank DAM system.