Racecourse Thrilled With Ladies’ Day Partnership With Flemingate

Beverley Racecourse Chief Executive Sally Iggulden says she’s is thrilled to team up with Flemingate and that a video released is a wonderful way to promote the partnership.

Her comments come after Beverley Racecourse published a video promoting Ladies’ Day that shows horses exploring the retail park.

Filmed at Flemingate the video follows four magnificent horses as they canter through the centre’s main thoroughfare.

Sally said;

“We’re thrilled to team up with Flemingate to bring the focus of Ladies’ Day back to Beverley and we thought this film would be a wonderful way to promote the partnership.”

“You don’t expect to see horses running free in a shopping centre, which is why the film is so striking and different.”

“The horses are always the centre of attention at Beverley – even on Flemingate Ladies’ Day, when they share the limelight with racegoers in all their finery – and the film reflects that.”

“It’s an unusual way to promote Ladies’ Day, but perfect in view of our exciting partnership with Flemingate.”

Ben Atkinson, who is the riding double for Aiden Turner, who plays the title character in Poldark, said;

“Working with the team at Beverley Racecourse has enabled Atkinson Action Horses to be a part of some incredible projects, from tuxedo Cossacks to riding stallions through shopping centres.”

“However, this latest challenge tops them all! We hope people enjoy watching it as much as we enjoyed helping to make it.”

Sally Iggulden added;

“Our partnership with Flemingate has helped to inspire a new approach for this year’s Ladies’ Day and we’re confident the changes we have made will be very successful and popular with racegoers.

“They will add even more glamour to the occasion and make the day even classier, more inclusive and a little calmer.” 

Graham Tait, Flemingate Centre Manager, said:

“We’re delighted with the film, which is so creative and inspirational. It has really captured the essence of our partnership.

“We’re so proud to be supporting Beverley’s biggest social event for the next three years and excited to be working so closely with Sally and her team to make this year’s Ladies’ Day even more glamorous.”

The video featuring Atkinson Action Horses trainer and stunt rider Katherine Pickering can be viewed on the Beverley Racecourse Facebook Page.