A free roadshow will be held at The Showground in Driffield, designed to help businesses and the community maximise the opportunities presented by the 2017 Tour de Yorkshire, which will pass through the Capital of the Wolds for the first time.
Welcome to Yorkshire and East Riding of Yorkshire Council will host the event on Wednesday, 15 February, from 10am-12.30pm.
The session will include a short presentation, detailed information of the new route, advice on how to make the most of this world-class event and a Q&A opportunity. Representatives of Welcome to Yorkshire and East Riding of Yorkshire Council will also give advice around brand guidelines and how your business and community can make the most of the opportunity.
Councillor Stephen Parnaby OBE, leader of East Riding of Yorkshire Council, said: “The Tour de Yorkshire is a first-class sporting spectacle, which this authority is proud to support.
“The first two events have proved extremely popular with residents, visitors, businesses and local communities who all came together to celebrate all that is good about Yorkshire.
“The race helps promote the East Riding to both national and international audiences and we would encourage anyone with an interest to come along to the roadshow and find out how they can contribute in making this year’s race the most successful yet.”
Sir Gary Verity, chief executive of Welcome to Yorkshire, said: “The Tour de Yorkshire is synonymous with spectacular racing and huge crowds, and every year it just gets bigger and better.
“One of the special things about the race is the way local businesses and communities come out to support it. These roadshows will not only inspire you with fun ways to do that, they also provide a platform for you to ask any questions you might have, and to find out how everyone can get involved.”
Bridlington will host the race start on Friday, 28 April, similar to the inaugural event in 2015.
The race will start outside Bridlington Spa in front of a large crowd, anticipated to be in the tens of thousands, before the riders leave the town passing the new £25 million East Riding Leisure Bridlington.
As well as the picturesque East Yorkshire scenery, the race will also pass the historic Burton Agnes Hall on its way to Driffield.
The peloton will ride through the centre of the town, known as the Capital of the Wolds, and head towards Pocklington for the race’s first intermediate sprint and then on to the Cote de Garrowby Hill for the first categorised climb before heading into North Yorkshire for the completion of Stage 1 in Scarborough.
Stage two of the event, on Saturday, 29 April, starts in Tadcaster and finishes in Harrogate and stage three, on Sunday, 30 April, starts in Bradford with the race finish in Fox Valley, Sheffield.
Places are also available at the business and community roadshows at Bridlington Spa on Monday, 30 January and at The KP Club, Kilnwick Percy, York, on Wednesday, 22 February to help Bridlington and Pocklington make the most of the 2017 Tour de Yorkshire.
The free events will take place between 2-4pm in the Harbour Suite, at Bridlington Spa, and 3-5pm at The KP Club.
Those wishing to attend the events in Bridlington, Driffield and Pocklington will need to register at http://letour.yorkshire.com/2017/roadshows
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