Flemingate Celebrates Birthday With Toast To More Than 1.5m Visitors

Flemingate Celebrates Birthday With Toast To More Than 1.5m Visitors

Beverley’s centre celebrated its first birthday today (November 4) and announced it had welcomed more than 1.5m visitors over the past 12 months.

The footfall figure was revealed as managers of the 24 big retail and leisure brands and independent operators who make up the family gathered to celebrate the first anniversary of the fast-growing development.

Hull-based regeneration company Wykeland Group, developer and owner of the centre, said it was delighted with how strongly had grown in its first year, with a series of retailers, and cafés joining the founding operators.

And leaders said had given the town a major boost as a retail and visitor destination.

Wykeland Property Director David Donkin said: “ has had an excellent first year in which the centre has developed strongly, with a series of leading retail and leisure brands coming on board to complement the opening line-up.

“We’re pleased to have recorded more than 1.5m visitors over the past year, with footfall growing consistently. In fact, last week Flemingate set a new record with more than 40,000 coming to the centre and the numbers are sure to continue to climb in the busy shopping period running up to .

“Flemingate took a decade to deliver and is now paying dividends for Beverley and the region, creating more than 700 jobs, attracting major brands that could not previously be accommodated in the town, and introducing so many much-needed new facilities, including the hotel and .

“We have always seen this as a long-term legacy project and, a year in, it’s clear Flemingate is making Beverley a better place to live, work, visit and invest.”

Flemingate Celebrates Birthday With Toast To More Than 1.5m Visitors

PHOTO : Shows Flemingate just two years ago in November 2014, Below shows the current site now fully developed and 12 months since opening (View more images of the project from start to finish)

Flemingate - Twelve Months On And Going Storng

Centre Manager said he wanted to thank customers for their support for the centre and all the businesses at Flemingate for working together to make the first year a success.

He added: “We’re celebrating our first anniversary on a really positive note. We feel in Beverley and further afield are embracing Flemingate, as reflected in the growing footfall, participation in our events and activities, positive media coverage and comments on social media.

“Our footfall is growing strongly and the picture is of increased trading across the board. Every new brand that opens at Flemingate generates more footfall, customers and sales for the stores, and cafés, so we’re looking forward to a very exciting and busy shopping period in the run up to .”

, Chair of the Destination Beverley partnership and Chief Executive of , said Flemingate had made the town a much more attractive visitor destination.

She said: “Flemingate has bedded itself into the fabric of Beverley and has become an important and must-visit part of the town.

“The mix of retail and lifestyle outlets at Flemingate is increasing all the time and bringing new and bigger brands into the town can only be a good thing.

“The addition of , alongside the new shops and at Flemingate, has been a massive help in drawing from outside the area, enabling them to stay over and frequent more of the town’s attractions, especially the racecourse.

“That has a direct and significant financial benefit on Beverley because, if stay over, they pay for accommodation and naturally spend more, because they are here for longer. Flemingate has opened up further the staycation market to Beverley and given many more reasons to come to the town.”

, Chair of the Beverley and District Chamber of Trade, said Flemingate had blended in with the historic heart of Beverley and was keeping more consumer spending within the town.

He said: “It’s great to celebrate Flemingate’s first anniversary and recognise the benefits it has brought to Beverley. Flemingate has introduced new brands and new facilities such as the college campus and , complementing the historical heart of the market town.

“We have seen the new mix in with the old, so that now Beverley really can offer something for everyone. The retail element at Flemingate is growing, footfall is increasing and the centre is hosting lots of events and activities, which all add to the vibrancy and vitality of Beverley.

“It’s also important to recognise that Beverley is a growing community, with a significant number of new homes being built or planned, and we want to ensure existing and new residents use the shops and leisure facilities within the town.

“By bringing new retail brands, and other facilities to Beverley, Flemingate really helps to keep local spending their money in the town, as well as providing many more reasons for visitors to come here.”

The includes a new purpose-built campus, providing an improved location and first-rate facilities for and contributing to a 10% increase in student recruitment at the Beverley site this year.

John Doris, Assistant Principal, Finance and Resources, said: “Moving to Flemingate has increased greatly the college’s visibility and accessibility. We have seen a significant increase in student numbers and they are all benefiting from the new facilities and enjoying the new location, with all that Flemingate has to offer on their doorstep.

“I am sure our staff and students are very much part of the centre’s success, too. On our busy days over a thousand students attend the college, no doubt adding significant footfall for retailers.

“We’re really pleased to be here, at the heart of Beverley’s learning and business community.  It’s everything we could have hoped for and more.”

Flemingate has a host of major high street names such as , H&M, River Island, Peacocks, Superdrug, toy retailer The Entertainer and Wilko as well as the multi-brand retailer Outfit, which features fashion must-haves from the likes of Topshop, Topman, Dorothy Perkins, Wallis, Miss Selfridge and Burton. These are complemented by high-quality independents – fashion store Bolo, jeweller and homewares retailer Baytree Interiors.

Food and drink outlets range from , Gourmet Burger Kitchen, Greggs, Patisserie Valerie, Starbucks and Subway to locally owned and managed independents Deli No. 1 and Riva Lounge.

Manager Carrie Groves said: “ is an anchor site on the development and we have embraced many new customers who are attracted to our fashion, beauty and home offer. We are pleased with the reaction that we have had from customers.

at Flemingate has been a really exciting venture. We created over 50 permanent jobs and several of the team have already progressed within the company.”



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This article has 2 Comments

  1. 1.4m visitors? Wow that’s absolutely truly amazing. It is always empty when I pop down for a wander around. May be its ghosts they are counting? The place is a white elephant. Send for rent a crowd.

  2. 1.4m visitors. Wow truly amazing. Where they counting ghosts? The place is never ever busy. The White Elephant centre.

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