Europe’s largest manufacturer of ice products The Ice Co which is a subsidiary of the J Marr Group, a family owned company since 1860, will be attending the Party on the Pasture event at Beverley racecourse this Friday 1 July to showcase a brand new look for one of their products.
The Ice Co’s ‘Ice & Easy’ branded Frozen Alcoholic Slushies are a fun, vibrant product and the company are excited to reveal the new look to racegoers at such a great local event this Friday evening.
The adult frozen slushies, which are available in four iconic flavours; Strawberry Daiquiri, Margarita, Pina Colada and Mojito, will be available at both the Rapid Lad Bar and 1690 Bar from either a slushy machine or in a pouch.
At the event people will be handing our samples and running an exciting competition on the night, as well as having a garden themed photo area and a dedicated snapchat filter to get racegoers involved with the brand.
Ginny Durdy, Marketing Manager of The Ice Co said;
“It is great to be relaunching our frozen slushies at such a brilliant local event.”
“We have a great relationship with Beverley Racecourse having worked with them for a number of years and to have the chance to showcase our products here is really exciting.”
“We think racegoers at the party on pasture are the perfect consumers for our cocktail style slushies and we look forward to hearing their comments on the night.”
Drinks are currently available in 250ml pouches in Tesco freezers and allow consumers to have a delicious frozen cocktail in as little as 3 simple steps – freeze, squeeze and enjoy!
Ideal for the bbq and the party season the new look will be going into Tesco stores over the coming weeks.
The Ice Co will also be supporting the event and promotion by sponsoring one of the races on the evening.