Curtain Lifts On Name And Identity Of Beverley’s New Professional Theatre

The team behind ’s brand new professional theatre, planned to open in 2013, has confirmed its name and unveiled its new identity. The not-for-profit company is the brainchild of the highly acclaimed actor, . He has been working this year with a dedicated team of and theatre professionals to bring his vision to reality.

The company, to be housed in the old chapel on , considered a variety of names but finally chose ert, .

Fred , who designed the company’s branding and logo, has been announced by the theatre as its first corporate partner and official partner. Fred is supporting ert with advice, communications and design.

Sue Kirkman, Director and project manager of , said: “We are delighted to officially confirm our new name and launch our identity. We believe it is simple, yet strong, and perfectly suits the approach to professional theatre that we intend to develop in . makes clear our status as a regional theatre, with a strong geographical identity, and we are already affectionately calling it ‘ert.”

Helen Davies, Director of Fred said: “We jumped at the chance to support the new theatre and are thrilled to be appointed as official partner. This is a hugely ambitious project, but there is plenty of energy and enthusiasm within the team behind it and already so much has been achieved. Fred will be working with the team to drum up support from other businesses and individuals as well as eventually promoting their productions next year.”

Anyone interested in pledging support to ert should email

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