Make Sure Your Business Is Ready For The Olympic Torch Relay

With just three weeks to go until the Olympic Torch arrives in the East Riding, the council is encouraging businesses, both on and off the relay route, in Bridlington, Beverley, Brough and Goole to make sure they have business continuity plans in place for when the torch passes through their town.

The relay will reach the East Riding by mid-afternoon on Monday, 18 June, with the first torchbearer receiving the flame in Bridlington at 3pm on (A1038) Scarborough Road and reverting to convoy mode at around 3.22pm.

The flame will arrive in Beverley, at around 4.16pm, on Norwood (A1035), with the first torchbearer, passing by Beverley High School, into Saturday Market and past the Minister before reverting to convoy mode at around 4.47pm.

On Tuesday, 19 June, the torch will leave its overnight stop in Hull and head out to Brough, where it will enter torchbearer mode at around 7.37am on Welton Road and revert back to convoy mode at around 8.02am.

The relay’s final viewing point in the East Riding will be in Goole, where it will go into torchbearer mode at around 8.29am on Boothferry Road, pass through the town centre and revert back to convoy mode at around 8.51am on (A164) Rawcliffe Road.

Businesses should consider whether or not they will allow staff to watch the relay, allow for flexibility with regards to working arrangements, ensure they have adequate stock before the day and that they have sufficient staffing levels, feedback received from areas where the torch has already passed through have reported an increase in consumer activity.

Businesses wishing to decorate premises ahead of the relay should consult the London Organising Committee of the Olympic and Paralympic Games (LOCOG) website www.london2012.com/about-us/our-brand/using-the-brand/index.html to ensure that they are not in contravention of the London 2012 brand.

Paul Bell, head of economic regeneration at East Riding of Yorkshire Council, said: “The Olympic Torch Relay’s visit to our area is a once in a life time event for residents and visitors and is an excellent opportunity for the local economy.

“We would urge all businesses in Bridlington, Beverley, Brough and Goole to make the necessary arrangements in advance of the 18 and 19 June and, if need be, seek advice from their local business centre.”