Beverley One Of Just Ten Stores To Stock Junior Crew

Crew Clothing, the heritage clothing brand with British coastal roots, has launched Junior Crew, the beautiful and versatile range for girls and boys aged 4 – 11.

The new collection focuses on attention to detail, quality premium fabrics and great sustainability. Echoing the brand’s distinctive line of womenswear and menswear, Junior Crew is influenced by a sense of adventure, freedom and play.

The brand new category mixes casual sweats & polo’s, cotton jerseys and lightweight jackets with -forward trousers, skirts and dresses.

Colours are inspired by the brand’s sailing-style traditions, and include bold red, white and navy for the boys and softer tones of strawberry, cornflower blue and candy pinks for the girls. Prints are strong and playful, with sailor stripes, checks and florals featuring across the range.

The Junior Crew line incorporates premium fabrics – all designed to withstand wear-and-tear and repeated washes. Carbonised finishes and cotton & cashmere blends give the product a supersoft feel and added comfort to stand up to all children’s adventures.

Characterised by Crew’s great attention to detail, Junior Crew is brought to life with practical features like kangaroo pockets, reversible outerwear and Velcro closures. Floral trims and pretty contrast waistbands detailing to add charm to the girl’s pieces.

To celebrate the launch Crew Clothing has teamed up with Random House Children’s Books to offer competition prizes and promotions for the popular ‘Swallows and Amazons’ collection.

Instores and online, Crew plans to support reading and literature amongst children through the Junior launch and beyond.



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